Sustainable Ocean Alliance Alumni
Ellipsis has developed an advanced AI software to process videos and images to identify plastic with a 93% accuracy and classify exactly what the plastic is, i.e plastic bottle, fishing net, bottle cap or toothbrush, to create detailed heatmaps of hotspots of plastic waste.
Plastic pollution is everywhere, yet, no one really knows the extent of it on a coastal scale, making it hard for governments and foundations to define optimal approaches to tackle the problem. Ellipsis wants to help that decision process by scanning rivers and coastlines with drones, satellites, submarines and CCTV. They then feed those videos and images to their advanced AI software to process them, identify plastic with a 93% accuracy and classify exactly what the plastic is, i.e plastic bottle, fishing net, bottle cap or toothbrush, to provide better context. Finally, the data analysis will create detailed heatmaps of hotspots of plastic waste that can be filtered and overlaid against existing data sets and provide a plastic pollution monitoring system. Ellipsis will share this information with governments, academics and foundations to help them define best approaches for tackling each pollution challenge.
About the founders
Ellie is a scientist, filmmaker and extreme environment drone pilot. Her vision is to create an integrated ecosystem for environmental change, through global research, education, exploration and creative media, all underpinned by Ellipsis’ unique algorithm technology for mapping the missing 99%. Mackay is global ambassador for WomenTech and is supported by an experienced and dedicated team of passionate specialists, all of whom share a desire to drive lasting impact with collective input and open collaboration.